Brand directory
Watch brands of the world
241 brands across 15 countries and regions — grouped by country and speciality, with a link to every official website and the UK authorised dealers who sell them.
Switzerland
From centuries-old haute horlogerie houses to accessible entry-level mechanical brands — the industry the rest of the world is measured against.
The Holy Trinity
The three historic houses that sit at the peak of traditional high watchmaking.
Patek Philippe
The gold standard in fine watchmaking; complications and the Nautilus.
UK dealers
- Watches of Switzerland (London, Manchester)0800 048 0777
- Wempe London020 7493 2299 · 43-44 New Bond St
- Harrods Fine Watches020 7730 1234 · Knightsbridge, London
Audemars Piguet
Creator of the Royal Oak; groundbreaking case and movement design.
UK dealers
- AP House London020 7659 7300 · 15 Old Bond St
- AP Boutique Manchester0161 250 5959
Vacheron Constantin
Oldest continuously operating manufacture (1755); Overseas and Patrimony.
UK dealers
- Vacheron Constantin Boutique London020 7578 9500 · 37 Old Bond St
- Harrods Fine Watches020 7730 1234 · Knightsbridge, London
- Watches of Switzerland0800 048 0777
Major luxury & iconic powerhouses
Rolex
Submariner, Daytona, Datejust — the most recognised luxury watch brand on earth.
UK dealers
- Watches of Switzerland0800 048 0777 · showrooms nationwide
- Goldsmiths0800 458 4030
- Mappin & Webb0800 158 5157
- Berry's Jewellers0113 245 6480 · Leeds, York, Hull, Nottingham, Newcastle
- Pragnell01789 267 072 · Stratford-upon-Avon, London, Leicester
- Laings0141 305 5555 · Glasgow, Edinburgh, Cardiff, Southampton
Omega
Speedmaster Professional and Seamaster; official Olympic timekeeper.
UK dealers
- Watches of Switzerland0800 048 0777 · showrooms nationwide
- Goldsmiths0800 458 4030
- Ernest Jones0800 458 4049
- Fraser Hart0800 032 5325
- Berry's Jewellers0113 245 6480 · Leeds, York, Hull, Nottingham, Newcastle
Jaeger-LeCoultre
The watchmaker's watchmaker; art-deco Reverso.
UK dealers
- Watches of Switzerland0800 048 0777 · showrooms nationwide
- Harrods Fine Watches020 7730 1234 · Knightsbridge, London
- JLC Boutique London13 Old Bond St, London
Cartier
Pioneer of the wristwatch; Santos and Tank.
UK dealers
- Cartier New Bond Street020 3147 4850
- Harrods Fine Watches020 7730 1234 · Knightsbridge, London
- Selfridges Wonder Room0800 123 400 · Oxford Street, London
- Watches of Switzerland0800 048 0777 · showrooms nationwide
Breitling
Aviation heritage and the Navitimer chronograph.
UK dealers
- Watches of Switzerland0800 048 0777 · showrooms nationwide
- Goldsmiths0800 458 4030
- Ernest Jones0800 458 4049
- Fraser Hart0800 032 5325
- Berry's Jewellers0113 245 6480 · Leeds, York, Hull, Nottingham, Newcastle
IWC Schaffhausen
Engineering-led design, pilot watches, perpetual calendars.
UK dealers
- Watches of Switzerland0800 048 0777 · showrooms nationwide
- Mappin & Webb0800 158 5157
- Ernest Jones0800 458 4049
- Laings0141 305 5555 · Glasgow, Edinburgh, Cardiff, Southampton
TAG Heuer
Motor racing heritage; Monaco and Carrera.
UK dealers
- Watches of Switzerland0800 048 0777 · showrooms nationwide
- Goldsmiths0800 458 4030
- Ernest Jones0800 458 4049
- Fraser Hart0800 032 5325
- Chisholm Hunter0141 892 5015
Tudor
Rolex's sister brand; vintage-inspired Black Bay tool watches.
UK dealers
- Watches of Switzerland0800 048 0777 · showrooms nationwide
- Goldsmiths0800 458 4030
- Berry's Jewellers0113 245 6480 · Leeds, York, Hull, Nottingham, Newcastle
- Laings0141 305 5555 · Glasgow, Edinburgh, Cardiff, Southampton
- Pragnell01789 267 072 · Stratford-upon-Avon, London, Leicester
Panerai
Italian-origin, Swiss-made; Luminor and Radiomir.
UK dealers
- Watches of Switzerland0800 048 0777 · showrooms nationwide
- Harrods Fine Watches020 7730 1234 · Knightsbridge, London
- Panerai Boutique London020 7493 2652 · Old Bond St
Ultra-high-end & independent horology
Richard Mille
Space-age materials in tonneau cases.
UK dealers
- Richard Mille Boutique London020 7629 1234 · 90 Mount St
F.P. Journe
Innovative mechanics and hand-finishing from an independent master.
UK dealers
- F.P. Journe Boutique London020 7493 1900 · Bond St
Breguet
Inventor of the tourbillon; deep Parisian roots.
UK dealers
- Breguet Boutique London020 7355 0050 · Old Bond St
- Watches of Switzerland0800 048 0777 · showrooms nationwide
Blancpain
Creator of the Fifty Fathoms.
UK dealers
- Blancpain Boutique London020 7493 4444
- Watches of Switzerland0800 048 0777 · showrooms nationwide
MB&F
Kinetic 3D horological machines.
UK dealers
No UK authorised dealer — enquiries via MB&F HQ, Geneva. Contact the brand HQ
H. Moser & Cie.
Fumé dials and quietly clever movements.
UK dealers
- Watches of Switzerland0800 048 0777
Mid-tier & heritage luxury
Zenith
El Primero high-frequency chronograph.
UK dealers
- Watches of Switzerland0800 048 0777 · showrooms nationwide
- Ernest Jones0800 458 4049
- Goldsmiths0800 458 4030
Longines
Elegant heritage designs with aviation and sports timing history.
UK dealers
- Ernest Jones0800 458 4049
- Goldsmiths0800 458 4030
- Fraser Hart0800 032 5325
- WatchShopOnline only
- First Class Watches0121 663 0552
Oris
Fully independent; mechanical-only dive, pilot and field watches.
UK dealers
- C W Sellors01335 453 453
- Berry's Jewellers0113 245 6480 · Leeds, York, Hull, Nottingham, Newcastle
- First Class Watches0121 663 0552
- Page & CooperLondon · online
Baume & Mercier
Classical dress and everyday luxury.
UK dealers
- Ernest Jones0800 458 4049
- Fraser Hart0800 032 5325
- WatchShopOnline only
Maurice Lacroix
Integrated-bracelet Aikon sports watches.
UK dealers
- First Class Watches0121 663 0552
- WatchShopOnline only
- H.S. Johnson0116 442 2200
Entry-level & accessible Swiss
Tissot
The PRX and a strong entry into Swiss mechanicals.
UK dealers
- Ernest Jones0800 458 4049
- Goldsmiths0800 458 4030
- First Class Watches0121 663 0552
- WatchShopOnline only
Hamilton
US origin, Swiss-made; military and film heritage.
UK dealers
- First Class Watches0121 663 0552
- WatchShopOnline only
- Page & CooperLondon · online
Certina
Rugged DS-concept sports and dive watches.
UK dealers
- First Class Watches0121 663 0552
- WatchShopOnline only
Mido
Architecture-inspired designs, long power reserves.
UK dealers
- First Class Watches0121 663 0552
- WatchShopOnline only
Victorinox
I.N.O.X. and Swiss utility durability.
UK dealers
- Victorinox UK Store0800 023 4188
- WatchShopOnline only
Swatch
Colourful quartz and mechanical, plus headline collaborations.
UK dealers
- Swatch UK StoresStores in London, Manchester, Birmingham
Germany
Saxon three-quarter plates and hand-engraved balance cocks at one end, Bauhaus restraint and hardened tool steel at the other.
Haute horlogerie & high luxury
A. Lange & Söhne
Glashütte's king of high horology; the Lange 1.
UK dealers
- A. Lange & Söhne Boutique London020 3147 4840 · 26 Old Bond St, London
- Watches of Switzerland0800 048 0777 · showrooms nationwide
Glashütte Original
Traditional Saxon technique; the asymmetric Pano collection.
UK dealers
- Watches of Switzerland0800 048 0777 · showrooms nationwide
- Wempe London020 7493 2299
Moritz Grossmann
19th-century techniques and hand-made hands.
UK dealers
No UK authorised dealer — contact the Glashütte manufactory directly. Contact the brand HQ
Kudoke
Hand-engraved artisan watches; the Kudoke 2.
UK dealers
Sold direct from Frankenhain, Germany. Contact the brand HQ
Bauhaus & modern minimalist
NOMOS Glashütte
Modern Bauhaus dials on in-house movements.
UK dealers
- Wempe London020 7493 2299
- Page & CooperLondon · online
- C W Sellors01335 453 453
Junghans
Max Bill and Black Forest design history.
UK dealers
- Page & CooperLondon · online
- First Class Watches0121 663 0552
- WatchShopOnline only
Sternglas
Accessible Hamburg Bauhaus quartz and automatics.
UK dealers
- Sternglas UK online storeShips from Hamburg to the UK
Tool watches & extreme engineering
Sinn Spezialuhren
Tegimented steel, Ar-dehumidifying, functional instruments.
UK dealers
- Page & Cooper (UK Sinn agent)London · online
Damasko
Ice-hardened, near scratch-proof steel cases.
UK dealers
- Watchbuys / UK online retailersDirect from Regensburg for UK buyers
Tutima Glashütte
Rugged Flieger chronographs and dive instruments.
UK dealers
- Page & CooperLondon · online
Hanhart
Vintage pilot chronographs with red reset pushers.
UK dealers
Direct from Gütenbach, Germany; no standing UK AD. Contact the brand HQ
Laco
Original WWII Flieger maker, still building aviator watches.
UK dealers
- First Class Watches0121 663 0552
- Laco UK onlineShips to the UK
Stowa
Pilot, marine and Bauhaus Antea models.
UK dealers
Direct-to-consumer from Engelsbrand, Germany. Contact the brand HQ
Archimede
Ickler-made pilot, dive and field watches.
UK dealers
- WatchGecko01452 671 165 · Gloucestershire
Nautical & marine instruments
Mühle-Glashütte
Marine chronographs and the SAR Rescue-Timer.
UK dealers
- Page & CooperLondon · online
- C W Sellors01335 453 453
MeisterSinger
Single-hand watches for a slower read of time.
UK dealers
- Page & CooperLondon · online
- First Class Watches0121 663 0552
France
Paris for luxury and design, Besançon for the historic manufacturing heartland — and a fierce modern microbrand scene.
High luxury & iconic fashion houses
Cartier
Founded in Paris; Santos, Tank and the wristwatch itself.
UK dealers
- Cartier New Bond Street020 3147 4850
- Harrods Fine Watches020 7730 1234 · Knightsbridge, London
- Selfridges Wonder Room0800 123 400 · Oxford Street, London
Hermès
H08, Cape Cod and genuinely odd complications.
UK dealers
- Hermès Bond Street020 7499 8856
- Harrods Fine Watches020 7730 1234 · Knightsbridge, London
Chanel
High-tech ceramic, led by the J12.
UK dealers
- Chanel Watches & Fine Jewellery, New Bond St020 7499 0005
- Harrods Fine Watches020 7730 1234 · Knightsbridge, London
Heritage & historic manufacture
Yema
Besançon 1948; Superman diver, Rallygraf chronograph.
UK dealers
- Yema UK online storeShips to the UK with UK returns
LIP
Historic French house; mid-century design icons.
UK dealers
Contact LIP HQ, Besançon — no standing UK AD. Contact the brand HQ
Pequignet
Independent Morteau manufacture; Calibre Royal.
UK dealers
Contact the Morteau manufacture directly. Contact the brand HQ
Dodane 1857
Type 21 military chronographs for the French Air Force.
UK dealers
Direct from Dodane, Besançon. Contact the brand HQ
L.Leroy
18th-century Parisian high complications and chronometry.
UK dealers
Enquiries via L.Leroy HQ, Paris. Contact the brand HQ
Modern microbrands & enthusiast favourites
Baltic
Vintage-inspired divers, GMTs and chronographs.
UK dealers
- Baltic UK online storeUK shipping and returns
Serica
Utilitarian elegance, ISO-certified tool watches.
UK dealers
- Page & CooperLondon · online
Bell & Ross
Square cockpit-instrument BR 01 / BR 03.
UK dealers
- Watches of Switzerland0800 048 0777 · showrooms nationwide
- Ernest Jones0800 458 4049
- First Class Watches0121 663 0552
Reservoir
Jumping hours and retrograde minutes from gauge dials.
UK dealers
- Page & CooperLondon · online
March LA.B
Retro-modern 1970s styling, Biarritz and LA.
UK dealers
Direct from March LA.B, Biarritz. Contact the brand HQ
Automotive, tactical & specialised
B.R.M Chronographes
Hand-assembled motorsport chronographs.
UK dealers
Contact B.R.M HQ, Magny-en-Vexin. Contact the brand HQ
ZRC
Grand Fonds 300 for the Marine Nationale.
UK dealers
Direct from ZRC, France. Contact the brand HQ
MAT Watches
Tactical timepieces for military and special operations.
UK dealers
Direct from MAT, France. Contact the brand HQ
Michel Herbelin
Family-owned classic everyday watches from Charquemont.
UK dealers
- First Class Watches0121 663 0552
- WatchShopOnline only
United Kingdom
A genuine resurgence: hand-made English horology at the top, and one of the world's strongest microbrand scenes underneath it.
Haute horlogerie & handcrafted masters
Roger W. Smith
Isle of Man; the Daniels method, a handful of watches a year.
UK dealers
Direct commission only — Roger W. Smith Ltd, Isle of Man. Contact the brand HQ
Garrick
Norfolk; in-house balance wheels and hand finishing.
UK dealers
- Garrick workshop, Norwich01603 358 148 · by appointment
Robert Loomes
Stamford; traditional English watches from restored movements.
UK dealers
- Robert Loomes & Co, Stamford01780 481 319
Major British luxury & industrial
Bremont
Henley-on-Thames; aviation and military tool watches.
UK dealers
- Bremont Townhouse, Mayfair020 3773 1888
- Watches of Switzerland0800 048 0777 · showrooms nationwide
- Berry's Jewellers0113 245 6480 · Leeds, York, Hull, Nottingham, Newcastle
Christopher Ward
Maidenhead; direct-to-consumer, Bel Canto chiming movement.
UK dealers
- Christopher Ward Showroom, Maidenhead01628 763 040 · by appointment
Fears
Bristol, founded 1846; the cushion-cased Brunswick.
UK dealers
- Fears Bristol atelier0117 244 3320 · by appointment
- Pragnell01789 267 072 · Stratford-upon-Avon, London, Leicester
Enthusiast favourites & artisanal microbrands
anOrdain
Glasgow; hand-made vitreous enamel and fumé dials.
UK dealers
- anOrdain studio, GlasgowOrder direct · studio visits by appointment
Farer
Bold colour and typography on Swiss automatics.
UK dealers
- Farer online (London)UK direct sales and servicing
Studio Underd0g
Playful dial concepts; Watermel0n and friends.
UK dealers
- Studio Underd0g directLondon-based, sold direct
Pinion
South Oxfordshire; small-batch industrial tool watches.
UK dealers
- Pinion directHenley-on-Thames
Duckworth Prestex
Revived mid-century British design.
UK dealers
- First Class Watches0121 663 0552
- Duckworth Prestex directUK sales and service
Beaucroft
Cambridge; minimalist colourful everyday mechanicals.
UK dealers
- Beaucroft directCambridge
Marloe Watch Company
Hand-wound designs drawn from British engineering.
UK dealers
- Marloe directHenley-on-Thames
Heritage, military & field specialists
Vertex
Revived 'Dirty Dozen' W.W.W. lineage.
UK dealers
- Vertex direct (London)Members' sales and UK servicing
CWC
Cabot Watch Company; genuine British Forces issue.
UK dealers
- Silvermans (official CWC stockist)020 7790 5334 · London E1
Timor
Another revived 'Dirty Dozen' maker.
UK dealers
- Timor UK directUK sales
Elliot Brown
Poole, Dorset; lifeboat-tested rugged quartz.
UK dealers
- Elliot Brown direct01202 037 037 · Poole
- First Class Watches0121 663 0552
Geckota
Vintage-inspired sports and military watches, plus straps.
UK dealers
- WatchGecko01452 671 165 · Gloucestershire
Scandinavia & the Nordics
Clean minimalist design and functional simplicity — plus two of the most revered independent watchmakers alive, in Finland.
Sweden 🇸🇪
GoS Watches
Damascus steel dials blending Viking forging with horology.
UK dealers
Direct commission from GoS, Linköping. Contact the brand HQ
Sjöö Sandström
Stockholm; hand-assembled in-house classics.
UK dealers
Direct from Stockholm; UK shipping. Contact the brand HQ
Tusenö
Gothenburg microbrand with strong design and specs.
UK dealers
Direct online, ships to the UK. Contact the brand HQ
Bravur
Cycling-inspired chronographs and clean dress pieces.
UK dealers
Direct from Stockholm. Contact the brand HQ
Maen
Retro integrated-bracelet and chronograph designs.
UK dealers
Direct online from Stockholm. Contact the brand HQ
Halda Watch Co.
Historic name revived for interchangeable tech modules.
UK dealers
Direct from Halda, Sweden. Contact the brand HQ
TRIWA
Minimalist Swedish fashion watches.
UK dealers
- WatchShopOnline only
Daniel Wellington
Ultra-minimalist quartz, global scale.
UK dealers
- Daniel Wellington UKUK online store
- WatchShopOnline only
Denmark 🇩🇰
Urban Jürgensen
Founded 1773; hand-made dials and traditional guilloché.
UK dealers
Enquiries via Urban Jürgensen HQ. Contact the brand HQ
Linde Werdelin
Futuristic luxury sports cases.
UK dealers
- Linde Werdelin, LondonLondon-based direct sales
Ole Mathiesen
Copenhagen 1845; ultra-thin classic dress watches.
UK dealers
Direct from the Copenhagen boutique. Contact the brand HQ
About Vintage
Copenhagen; vintage-inspired dress, dive and chronographs.
UK dealers
- About Vintage UK storeUK online store
Skagen
Ultra-slim profiles and mesh bracelets.
UK dealers
- WatchShopOnline only
- Ernest Jones0800 458 4049
Vejrhøj
Hardwood and steel in minimalist Danish cases.
UK dealers
Direct from Copenhagen. Contact the brand HQ
Georg Jensen
Mid-century Danish design house, including Arne Jacobsen watches.
UK dealers
- Georg Jensen London020 7499 6541 · Mayfair
Norway 🇳🇴
Bruvik Time
Swiss movements with Norwegian design cues.
UK dealers
Direct from Bruvik, Norway. Contact the brand HQ
Von Doren
Ålesund; Art Nouveau architecture and folklore.
UK dealers
Direct from Ålesund. Contact the brand HQ
Radcliff
Accessible vintage-inspired sports and field watches.
UK dealers
Direct online from Norway. Contact the brand HQ
Harper & Brooks
Oslo; minimalist watches in regional materials.
UK dealers
Direct online from Oslo. Contact the brand HQ
Finland 🇫🇮
Sarpaneva
Avant-garde moon-phase luxury from Stepan Sarpaneva.
UK dealers
Direct commission, Helsinki. Contact the brand HQ
Kari Voutilainen
One of the greatest living master watchmakers.
UK dealers
Direct commission via the Voutilainen atelier. Contact the brand HQ
Suunto
Dive computers and outdoor tactical smartwatches.
UK dealers
- Suunto UK storeUK online store
- WatchShopOnline only
Italy
Bold geometry, naval and racing heritage, and an unmistakably Italian design soul — even when the movement is Swiss.
Iconic luxury & heritage houses
Panerai
Florence 1860; Marina Militare instruments, Luminor, Radiomir.
UK dealers
- Watches of Switzerland0800 048 0777 · showrooms nationwide
- Harrods Fine Watches020 7730 1234 · Knightsbridge, London
Bulgari
Rome; Octo Finissimo ultra-thin record breaker.
UK dealers
- Bulgari New Bond Street020 7872 9969
- Harrods Fine Watches020 7730 1234 · Knightsbridge, London
- Selfridges Wonder Room0800 123 400 · Oxford Street, London
Giuliano Mazzuoli
Florentine industrial-gauge inspired designs.
UK dealers
Direct from Florence. Contact the brand HQ
Anonimo
Florentine bronze and steel dive watches.
UK dealers
- First Class Watches0121 663 0552
Enthusiast microbrands & modern minimalists
Unimatic
Milan; stripped-back utilitarian tool and dive watches.
UK dealers
- Page & CooperLondon · online
Venezianico
Venetian maritime themes, aventurine and meteorite dials.
UK dealers
- Venezianico UK onlineShips to the UK
echo/neutra
Dolomites-inspired adventure and pilot watches.
UK dealers
Direct from Italy. Contact the brand HQ
Terra Cielo Mare
Italian military and exploration stories on the wrist.
UK dealers
Direct from Italy. Contact the brand HQ
Gagà Milano
Oversized art-deco numerals and loud colour.
UK dealers
- WatchShopOnline only
Rugged, industrial & specialised
U-Boat
Lucca; massive cases and left-hand crowns.
UK dealers
- First Class Watches0121 663 0552
- WatchNation0800 246 5150
Out of Order
Patented 'Damaged in Italy' distressed tool watches.
UK dealers
- First Class Watches0121 663 0552
Locman
Elba; carbon fibre, titanium and aluminium sports watches.
UK dealers
- WatchShopOnline only
Meccaniche Veneziane
Vintage-inspired mechanicals with Italian leathercraft.
UK dealers
Direct from Venice. Contact the brand HQ
Fashion, racing & design houses
D1 Milano
Ultra-thin angular integrated-bracelet design.
UK dealers
- WatchShopOnline only
- First Class Watches0121 663 0552
Maserati Watches
Sports-car aesthetics translated into chronographs.
UK dealers
- WatchShopOnline only
- First Class Watches0121 663 0552
Breil
Milanese Binda Group; accessible fashion watches.
UK dealers
- WatchShopOnline only
Momo Design
Motorsport-derived racing chronographs.
UK dealers
- First Class Watches0121 663 0552
United States
Once the epicentre of industrial watchmaking, now a mix of true American manufacture, sharp microbrands and heritage names.
True high-end manufacturing & artisans
RGM Watch Co.
Pennsylvania; in-house American movements and guilloché.
UK dealers
Direct from RGM, Mount Joy PA. Contact the brand HQ
J.N. Shapiro
Los Angeles; hand-engraved guilloché, in-house movements.
UK dealers
Direct commission, Los Angeles. Contact the brand HQ
Weiss Watch Company
Hand-assembled field and dress watches.
UK dealers
Direct from Nashville, TN. Contact the brand HQ
Vortic Watch Company
Antique US pocket watch movements in modern cases.
UK dealers
Direct from Fort Collins, CO. Contact the brand HQ
Enthusiast favourites & modern microbrands
Oak & Oscar
Chicago; enthusiast tool watches and Horween straps.
UK dealers
Direct online, ships to the UK. Contact the brand HQ
Nodus
LA; exceptionally finished divers, assembled in-house.
UK dealers
Direct online from Los Angeles. Contact the brand HQ
Lorier
New York; vintage-inspired Neptune and Falcon.
UK dealers
Direct online from New York. Contact the brand HQ
Brew Watch Co.
Retro espresso-culture chronographs.
UK dealers
Direct online from New York. Contact the brand HQ
Traska
Hardened scratch-resistant everyday tool watches.
UK dealers
Direct online. Contact the brand HQ
Astor & Banks
Chicago; colourful rugged sports watches.
UK dealers
Direct online. Contact the brand HQ
Autodromo
Motorsport-inspired driver's watches.
UK dealers
Direct online. Contact the brand HQ
Monta
St. Louis; luxury-level bracelet and case finishing.
UK dealers
Direct online. Contact the brand HQ
Vaer
Assembled-in-USA field and ocean tool watches.
UK dealers
Direct online. Contact the brand HQ
Mass-market & heritage
Hamilton
Lancaster PA 1892; now Swiss-made under Swatch Group.
UK dealers
- First Class Watches0121 663 0552
- WatchShopOnline only
Bulova
NYC 1875; Accutron and the Lunar Pilot.
UK dealers
- Ernest Jones0800 458 4049
- WatchShopOnline only
- First Class Watches0121 663 0552
Timex
Waterbury CT 1854; rugged everyday and reissues.
Shinola
Detroit; revived US industrial assembly.
UK dealers
- Shinola UK onlineShips to the UK
Ball Watch Co.
Railroad heritage, now Swiss-made.
UK dealers
- First Class Watches0121 663 0552
- WatchNation0800 246 5150
Fossil
Texas; lifestyle, fashion and smartwatches.
UK dealers
- Fossil UK storesStores nationwide
- Ernest Jones0800 458 4049
Lüm-Tec
Ohio; tactical watches with proprietary lume.
UK dealers
Direct online from Ohio. Contact the brand HQ
Japan
Precision, pioneering technology and ultra-clean finishing, sitting alongside a small group of extraordinary independents.
Powerhouse conglomerates
Seiko
Japan's first wristwatch and the world's first quartz.
UK dealers
- Seiko Boutique London020 7629 4009 · 100 Regent St
- Ernest Jones0800 458 4049
- First Class Watches0121 663 0552
- WatchShopOnline only
Citizen
Eco-Drive, Caliber 0100 and the Miyota movement division.
UK dealers
- Ernest Jones0800 458 4049
- First Class Watches0121 663 0552
- WatchShopOnline only
Casio
G-Shock, Edifice and retro digital classics.
UK dealers
- G-Shock UK Store, Covent Garden020 7836 5900
- WatchShopOnline only
- First Class Watches0121 663 0552
Orient
High-value in-house mechanicals; Bambino and Mako.
UK dealers
- First Class Watches0121 663 0552
- WatchShopOnline only
High horology & Japanese luxury
Grand Seiko
Zaratsu polishing, textured dials, Spring Drive.
UK dealers
- Grand Seiko Boutique London020 7629 4009 · Regent Street
- Berry's Jewellers0113 245 6480 · Leeds, York, Hull, Nottingham, Newcastle
- C W Sellors01335 453 453
Credor
Seiko's ultra-luxury atelier; the Eichi II.
UK dealers
Japan-only retail — enquiries via Seiko Watch Corporation. Contact the brand HQ
Minase
3D case-in-case construction and Kotorac polishing.
UK dealers
- Page & CooperLondon · online
Independent master watchmakers
Hajime Asaoka
Tokyo; handmade tourbillons and in-house components.
UK dealers
Direct commission, Tokyo. Contact the brand HQ
Masahiro Kikuno
AHCI member; traditional Wadokei clockwork.
UK dealers
Direct commission, Japan. Contact the brand HQ
Naoya Hida & Co.
German silver components and hand-engraved typography.
UK dealers
Allocation via Naoya Hida, Tokyo. Contact the brand HQ
Kikuchi Nakagawa
Black-polished hands and classical geometry.
UK dealers
Direct order, Tokyo. Contact the brand HQ
Modern microbrands & vintage craftsmen
Kurono Tokyo
Accessible art-deco mechanicals by Hajime Asaoka.
UK dealers
Limited online drops from Tokyo. Contact the brand HQ
KUOE Kyoto
Compact mid-century military, field and dress watches.
UK dealers
Direct online from Kyoto. Contact the brand HQ
Otsuka Lotec
Industrial gauge-inspired retrograde designs.
UK dealers
Lottery allocation from Japan. Contact the brand HQ
Knot
Modular customisable watches with Japanese craft straps.
UK dealers
Direct from Tokyo. Contact the brand HQ
China
State-owned industrial giants with decades of history, serious independent horology, and the most aggressive value microbrands anywhere.
State-owned giants & historic houses
Sea-Gull
Tianjin 1955; the ST19 chronograph and tourbillons.
UK dealers
Contact Tianjin Sea-Gull HQ; UK via grey-market specialists. Contact the brand HQ
Shanghai Watch Co.
Founded 1955; historic Chinese status brand.
UK dealers
Contact Shanghai Watch HQ. Contact the brand HQ
Beijing Watch Factory
Cloisonné enamel dials and high-end tourbillons.
UK dealers
Contact Beijing Watch Factory HQ. Contact the brand HQ
Peacock
Liaoning; Dandong calibres and central tourbillons.
UK dealers
Contact Peacock HQ, Dandong. Contact the brand HQ
FIYTA
Space-tested chronographs for Chinese taikonauts.
UK dealers
Contact FIYTA HQ, Shenzhen. Contact the brand HQ
High horology & avant-garde
Atelier Wen
Franco-Chinese; hand-turned guilloché Perception series.
UK dealers
- Atelier Wen UK onlineShips to the UK
Behrens
Shenzhen; satellite and jumping-hour complications.
UK dealers
Direct from Behrens, Shenzhen. Contact the brand HQ
CIGA Design
GPHG-winning minimalist skeleton architecture.
UK dealers
- CIGA Design UK onlineShips to the UK
Maison Celadon
Grand feu enamel and embroidery-inspired dials.
UK dealers
Direct from Maison Celadon. Contact the brand HQ
Enthusiast & tool watch microbrands
San Martin
The finishing benchmark among Chinese microbrands.
UK dealers
Direct online; ships to the UK. Contact the brand HQ
Phoibos
Hong Kong; rugged high-WR divers.
UK dealers
Direct online; ships to the UK. Contact the brand HQ
Heimdallr
Accessible divers and military field watches.
UK dealers
Direct online. Contact the brand HQ
Pagani Design
Mass-market vintage and homage designs.
UK dealers
Direct online. Contact the brand HQ
Russia
Soviet space and military history, indestructible tool watches, and one of the most inventive independents working today.
Historic manufactures
Raketa
Petrodvorets, founded 1721; in-house movements, Big Zero.
UK dealers
Contact Raketa HQ, Saint Petersburg. Contact the brand HQ
Vostok
Amphibia and Komandirskie military tool watches.
UK dealers
UK buyers typically use specialist independent retailers. Contact the brand HQ
Sturmanskie
The watch worn by Yuri Gagarin in 1961.
UK dealers
Contact Sturmanskie HQ, Moscow. Contact the brand HQ
Poljot / Strela
Soviet space chronographs on the 3133 calibre.
UK dealers
European distribution via Strela, Germany. Contact the brand HQ
Slava
Double-mainspring movements and retro-industrial design.
UK dealers
Contact Slava HQ, Moscow. Contact the brand HQ
Molnija
Rugged pilot and field watches from Urals pocket-watch roots.
UK dealers
Contact Molnija HQ. Contact the brand HQ
High horology
Konstantin Chaykin
AHCI member; the Joker and astronomical complications.
UK dealers
Direct commission, Moscow. Contact the brand HQ
European spin-offs
Vostok Europe
Lithuania-based brand carrying Russian design lineage.
UK dealers
- First Class Watches0121 663 0552
- WatchNation0800 246 5150
Canada
Military-contract tool watches, bespoke high horology and one of the most respected microbrand scenes in the world.
Military, tool & tactical
Marathon
Montreal 1939; tritium-lit GSAR issued to militaries.
UK dealers
- Marathon UK onlineUK shipping and warranty
- First Class Watches0121 663 0552
Trintec
Cockpit-instrument pilot watches.
UK dealers
Direct from Trintec, Nova Scotia. Contact the brand HQ
Redwood Watches
Montreal-assembled vintage-inspired field and dive watches.
UK dealers
Direct online. Contact the brand HQ
Enthusiast favourites & microbrands
Halios
Vancouver; cult Fairwind, Seaforth and Universa.
UK dealers
Direct drops from Vancouver. Contact the brand HQ
Héron Watches
Montreal; vintage-inspired travel and dive watches.
UK dealers
Direct online. Contact the brand HQ
Whitby Watch Co.
Ontario; Canadian military and aviation editions.
UK dealers
Direct online. Contact the brand HQ
Ferro & Company
Vancouver; racing chronographs and aviators.
UK dealers
Direct online. Contact the brand HQ
Bespoke, artisan & lifestyle
Vieren
Architectural rectangular automatics, Swiss-assembled.
UK dealers
Direct online from Toronto. Contact the brand HQ
Momentum
Vancouver; durable value dive and field watches.
UK dealers
Direct online. Contact the brand HQ
Solios
B-Corp minimalist solar watches.
UK dealers
- Solios UK onlineShips to the UK
Rest of Europe
Dutch astronomical complications, Austrian split-seconds, Spanish chronometry, Czech in-house calibres and Belgian avant-garde.
Netherlands 🇳🇱
Grönefeld
Oldenzaal; award-winning movement architecture.
UK dealers
Direct allocation from Grönefeld, Oldenzaal. Contact the brand HQ
Christiaan van der Klaauw
The world's smallest wrist planetariums.
UK dealers
Enquiries via CvdK HQ, Heerenveen. Contact the brand HQ
Holthinrichs Watches
Delft; 3D-printed metal cases with hand finishing.
UK dealers
Direct from Delft. Contact the brand HQ
Fromanteel
Amsterdam; refined accessible dress watches.
UK dealers
Direct online from Amsterdam. Contact the brand HQ
Austria 🇦🇹
Habring²
Völkermarkt; GPHG-winning Doppel split-seconds.
UK dealers
Direct from Habring², Austria. Contact the brand HQ
Carl Suchy & Söhne
Vienna 1822, revived; the Waltz N°1.
UK dealers
Direct from Vienna. Contact the brand HQ
Jacques Lemans
Carinthia; broad sports and dress ranges.
UK dealers
- WatchShopOnline only
Holzkern
Timepieces in natural wood and stone.
UK dealers
- Holzkern UK onlineShips to the UK
Spain 🇪🇸
Atelier de Chronométrie
Barcelona; bespoke chronometer-grade watches.
UK dealers
Direct commission, Barcelona. Contact the brand HQ
CREPAS
Heavy-duty retro dive watches.
UK dealers
Direct from Spain. Contact the brand HQ
Pita Barcelona
AHCI member; crown-less minimalist complications.
UK dealers
Direct commission, Barcelona. Contact the brand HQ
Festina
Barcelona group; sports and chronograph collections.
UK dealers
- WatchShopOnline only
- First Class Watches0121 663 0552
Czech Republic 🇨🇿 & Poland 🇵🇱
PRIM
Nové Město nad Metují; in-house Czech movements and cases.
UK dealers
Direct from PRIM, Czech Republic. Contact the brand HQ
Balticus
Bold geometric sports watches and aventurine dials.
UK dealers
Direct from Poland. Contact the brand HQ
G. Gerlach
Polish military and industrial heritage watches.
UK dealers
Direct from Poland. Contact the brand HQ
Vratislavia Conceptum
Wrocław; retro motorsport chronographs.
UK dealers
Direct from Wrocław. Contact the brand HQ
Xicorr
Warsaw; Polish automotive-inspired design.
UK dealers
Direct from Warsaw. Contact the brand HQ
Belgium 🇧🇪 & Portugal 🇵🇹
Ressence
Antwerp; oil-filled cases and the ROCS display.
UK dealers
- Watches of Switzerland (selected)0800 048 0777
Borelly
Accessible Belgian automatic sports watches.
UK dealers
Direct from Belgium. Contact the brand HQ
Amoriver
Portuguese maritime-heritage microbrand.
UK dealers
Direct from Portugal. Contact the brand HQ
Rest of Asia
Singapore and Malaysia now produce some of the most sought-after independents in the world, alongside India's industrial giants.
Malaysia 🇲🇾
MING
GPHG-winning radical minimalism from Ming Thein.
UK dealers
Online allocation drops from MING, Kuala Lumpur. Contact the brand HQ
Revelot
Kuala Lumpur; micro-milled accessible tool watches.
UK dealers
Direct online. Contact the brand HQ
Artwist
Cyberjaya; cultural heritage designs on Japanese automatics.
UK dealers
Direct online. Contact the brand HQ
Singapore 🇸🇬
Zelos Watches
Meteorite, forged carbon, bronze and Damascus divers.
UK dealers
Direct online; ships to the UK. Contact the brand HQ
BOLDR Supply Co.
Titanium adventure field and dive watches.
UK dealers
- BOLDR UK onlineShips to the UK
Vario
1918 Trench Watch and the reversible Versa.
UK dealers
Direct online. Contact the brand HQ
RZE Watches
Ultra-light titanium tool and pilot watches.
UK dealers
Direct online. Contact the brand HQ
Gruppo Gamma
Cushion-case Italian-navy-inspired divers.
UK dealers
Direct online. Contact the brand HQ
India 🇮🇳
Titan
Tata Group giant; Nebula and the ultra-thin Edge.
UK dealers
Contact Titan Company HQ, Bengaluru. Contact the brand HQ
HMT
State-owned 1961; Janata and Pilot mechanical classics.
UK dealers
Contact HMT HQ, Bengaluru. Contact the brand HQ
Bangalore Watch Company
MACH 1 pilot and Cover Drive cricket series.
UK dealers
- BWC international onlineShips to the UK
Jaipur Watch Company
Hand-painted Rajasthani art and antique coin dials.
UK dealers
Direct from Jaipur. Contact the brand HQ
South Korea 🇰🇷 & Taiwan 🇹🇼
Tisell
Seoul; high-spec Fliegers and marine watches at entry prices.
UK dealers
Direct online from Seoul. Contact the brand HQ
Romanson
Accessible dress and classical quartz.
UK dealers
Contact Romanson HQ, Seoul. Contact the brand HQ
Havaan Tuvali
Taiwan; small-batch hand-assembled tool watches.
UK dealers
Direct from Taiwan. Contact the brand HQ
Relax Watch
Playful design-driven everyday quartz and automatics.
UK dealers
Direct from Taiwan. Contact the brand HQ
South America & the Caribbean
A small but growing scene led by Brazil, with artisan independents and a couple of genuinely global enthusiast names.
Brazil 🇧🇷
Statera Watch Co.
The most ambitious independent manufacture in South America.
UK dealers
Direct commission from Brazil. Contact the brand HQ
Dan Henry
Vintage reissues from a renowned Brazilian collector.
UK dealers
- Dan Henry UK onlineShips to the UK
Roue
Motorsport-inspired design by Alex Iervolino.
UK dealers
Direct online. Contact the brand HQ
ACTO
Porto Alegre; industrial outdoor microbrand.
UK dealers
Direct online. Contact the brand HQ
Technos Brazil
Brazilian branch of the historic Swiss name.
UK dealers
Contact Technos HQ, Brazil. Contact the brand HQ
Chile 🇨🇱, Colombia 🇨🇴 & Caribbean heritage
Castor Watches
Chilean outdoors-inspired minimalism.
UK dealers
Direct from Chile. Contact the brand HQ
Mistura
Medellín; eco-friendly artisan wooden timepieces.
UK dealers
Direct from Colombia. Contact the brand HQ
Cuervo y Sobrinos
Havana 1882, now Swiss-made with Latin-Caribbean flair.
UK dealers
- First Class Watches0121 663 0552
Australia & New Zealand
Bespoke craftsmanship, rugged outdoor tool watches and a microbrand scene built on local landscape and maritime history.
Australia 🇦🇺 — haute horlogerie & independents
Reuben Schoots
Hand-lathed, hand-engraved low-production horology.
UK dealers
Direct commission, Australia. Contact the brand HQ
Nicholas Hacko
Sydney; domestically machined and finished NH series.
UK dealers
Direct from Sydney. Contact the brand HQ
Curtis Australia
Victoria; hand-finished precious-metal timepieces.
UK dealers
Direct from Victoria. Contact the brand HQ
Australia 🇦🇺 — established & microbrands
Bausele
Swiss-made with Australian terra firma in the crown.
UK dealers
Direct online; ships to the UK. Contact the brand HQ
Adina Watches
Brisbane 1971; Australia's oldest family-owned brand.
UK dealers
Direct from Brisbane. Contact the brand HQ
Melbourne Watch Company
Vintage-inspired watches named after Melbourne icons.
UK dealers
Direct online. Contact the brand HQ
Galvin Watch Company
Australia's first female-led brand; Alku and Loimu.
UK dealers
Direct online. Contact the brand HQ
Second Hour
Melbourne; radial guilloché and hardened cases.
UK dealers
Direct online. Contact the brand HQ
New Zealand 🇳🇿
Magrette Timepieces
Auckland; Moana Pacific cushion divers and Māori engraving.
UK dealers
Direct from Auckland. Contact the brand HQ
Beaufort Watches
Fiordland GMT and Seatrekker adventure watches.
UK dealers
Direct online. Contact the brand HQ
Draken Watches
Waipu; rugged high-visibility field and dive tools.
UK dealers
Direct online. Contact the brand HQ
Zealandic Watches
Glacial textures and NZ geography on the dial.
UK dealers
Direct online. Contact the brand HQ
Dealer listings are compiled independently and are not paid placements. Authorised dealer networks change — always confirm current authorisation with the brand before purchasing. Where a brand has no UK authorised dealer we link to the brand's own headquarters or direct sales channel.